The annual HoloFes event in Japan has once again become the premier showcase for upcoming Hololive merchandise, with Good Smile Company unveiling a significant expansion of its figure and Nendoroid lines. The 2026 presentation featured over twenty new collectibles across multiple product tiers, from budget-friendly Pop Up Parade figures to detailed scale models and articulated figma. This comprehensive reveal signals a major push to meet growing global demand for physical representations of the popular virtual talent agency’s stars.
Nendoroid Line Expands with Hololive Advent and ReGloss
Nine Hololive Vtuber Figures and Nendoroids at HoloFes 2026″>new Hololive Vtuber Nendoroids were showcased, representing characters from both established and newer generations. The most developmentally advanced are the Hakos Baelz and IRyS Nendoroids, both appearing as painted prototypes. These are expected to be the first to open for pre-order, potentially within weeks, making them available through major retailers like Amazon and Good Smile Company’s official storefront.
Advent Unit and ReGloss Join the Collection
The remaining members of the Advent unit—Koseki Bijou, Nerissa Ravencroft, and Shiori Novella—were presented as unpainted prototypes, indicating they are in the later stages of development. In a significant expansion, the ReGloss generation was announced for the Nendoroid line for the first time. Unpainted prototypes for Ichijou Ririka, Juufuutei Raden, Otonose Kanada, and Todoroki Hajime were displayed. Notably, Hiodoshi Ao, who has graduated from Hololive, will not receive a figure in this wave.
Figma and Model Kits Offer Articulated Options
For collectors seeking posable figures, the figma line presented several Hololive talents in various stages of production. The Nekomata Okayu figma has reached the painted prototype phase, suggesting an imminent release. An unpainted prototype of Ookami Mio was also shown, while Hakui Koyori and Kazama Iroha were revealed through concept art, confirming their future inclusion in the articulated line.
Houshou Marine Plastic Model Kit
In a departure from the standard figma format, Good Smile Company previewed an unpainted prototype for a Houshou Marine Plamatea articulated plastic model kit. This offering caters to the enthusiast model-building community, allowing for customization and painting, and represents a diversification in how Hololive characters are presented as physical collectibles.
Scale Figures Focus on Detailed Sculpts and Alternate Outfits
The scale figure segment, known for its high detail and premium pricing, featured three notable announcements. A new Houshou Marine figure depicting her in a “Businesswoman Outfit” is in development. An unpainted 1/7 scale prototype of Tsunomaki Watame was displayed, giving collectors a first look at her sculpt. The standout, however, was the fully painted “Sakura Miko: Date Style Casual Outfit” figure, which appears to be nearing completion and ready for production.
Pop Up Parade Dominates with Budget-Friendly L Size Reveals
The most numerous announcements came from the Pop Up Parade line, Good Smile Company’s popular budget-friendly figure series. Notably, a majority of the reveals were for the “L Size” variant, which offers a larger and more detailed figure than the standard Pop Up Parade at a mid-tier price point. This strategic focus suggests a targeted effort to capture the market segment seeking quality collectibles at an accessible price.
Complete List of New Pop Up Parade Figures
Standard and L Size Announcements
The new Pop Up Parade lineup includes Fuwawa Abyssgard and Mococo Abyssgard, which are likely to be among the first to open for pre-order. The L Size reveals are extensive: Hoshimachi Suisei and Sakura Miko in their collaborative “miComet Bear Brand” outfits; Houshou Marine in both her standard and “Ill” outfit versions; Kobo Kanaeru in her “Ill” outfit; and standard L Size figures for Nakiri Ayame, Oozora Subaru, Shirakami Fubuki, and Usada Pekora. This broad selection ensures representation for fans across multiple Hololive generations.
Production Timeline and Market Implications
The staging of these reveals—from concept art to unpainted and painted prototypes—provides a clear roadmap for their release. Collectors can expect a staggered rollout of pre-orders throughout the year. The immediate focus will be on the painted prototypes of Hakos Baelz, IRyS, Nekomata Okayu, and the Fuwawa and Mococo Abyssgard Pop Up Parades. The scale of this announcement from Good Smile Company underscores the sustained and growing commercial power of the Hololive brand in the global figure market. It represents a significant investment in manufacturing capacity and licensing, aiming to satisfy a fanbase that has demonstrated consistent demand for high-quality merchandise. For the collector community, this event transforms anticipation into a concrete checklist of future acquisitions, shaping collecting goals and budgets for the foreseeable future.
