On May 9, 2026, Madrid’s Espacio Pablo VI will transform into a hub for digital marketing innovation as it hosts the fourth edition of Sherpa Day. The event, designed as an intensive, single-day summit, will assemble 15 leading professionals to dissect the convergence of artificial intelligence, search engine optimization, and strategic marketing. With a schedule running from 9:15 AM to 8:45 PM, the program promises over ten hours of focused learning, practical workshops, and high-level networking aimed at professionals seeking to future-proof their skills.
Core Themes and Strategic Focus of the Madrid Summit
Sherpa Day 2026 is structured around actionable insights rather than theoretical concepts. The central theme revolves around the practical application of AI within existing marketing frameworks, moving beyond hype to deliver tangible business results. A significant portion of the discourse will be dedicated to SEO in an AI-dominated search landscape, exploring how generative tools and automation can coexist with and enhance traditional optimization strategies. Furthermore, the event will place a strong emphasis on sales funnel optimization and personal branding, addressing the complete journey from audience visibility to customer conversion and loyalty.
Confirmed Speaker Lineup and Keynote Presentations
The roster of 15 experts forms the backbone of the event’s value proposition. Leti Grijó, CEO of Sherpa Campus and a strategic marketing mentor, will open critical discussions with her session, “The 3 Levers That Build Your Visibility Plan.” This presentation is expected to lay the groundwork for understanding how to structure a coherent and effective market presence.
AI Automation and Autonomous Systems
Miriam Lao, a renowned specialist in applied business AI, will delve into one of the most anticipated topics: creating autonomous AI systems that generate revenue. Her talk is poised to demystify the process of building AI agents that can operate independently, providing attendees with a blueprint for scalable automation.
Building Recurring Revenue with Sales Funnels
Kike Jurado, an expert in digital marketing and sales funnel creation, will present “The Minimum Viable Sales Funnel to Generate Recurring Clients Every Month.” This session targets entrepreneurs and marketers looking to establish predictable, repeatable revenue streams through streamlined and efficient funnel architecture.
Content Strategy and Professional Positioning
Ángel Gómez Merino, content creator and founder of the La Lista project, will guide attendees on defining their vital and professional summit before embarking on their climb. This reflective approach aims to align marketing efforts with deeper personal and business goals.
Additional Expert Insights on Virality and Personal Branding
The program’s diversity is further highlighted by contributions from other industry leaders. Anna Pavlyuk, CEO of TUMADRE Marketing, will share unconventional AI hacks designed to achieve virality and drive sales on social media with minimal investment. Meanwhile, Miriam Collado, a LinkedIn Top Voice in Spain, will decode the LinkedIn algorithm and illustrate how AI can be leveraged to strengthen personal branding on the professional network.
Mastering Public Speaking for Competitive Advantage
Mónica Galán, speaker and founder of the Método Bravo, will address a universal challenge: public speaking. Her intervention will focus on overcoming psychological barriers and transforming one’s voice into a definitive competitive advantage, a crucial skill for leaders and influencers.
The Practical Application and Networking Experience
Beyond the sequential presentations, Sherpa Day is engineered as an immersive experience built on four pillars: knowledge expansion, networking generation, practical application, and a differentiated attendee experience. The Espacio Pablo VI venue is specifically chosen to facilitate this, offering spaces conducive to direct interaction and spontaneous conversation.
Structured Networking and Collaborative Exchange
Deliberately scheduled networking breaks are integrated throughout the day, allowing professionals, entrepreneurs, and digital ecosystem players to connect, exchange impressions, and explore collaborations. This focus on community-building is a cornerstone of the event, recognizing that often the most valuable insights occur in conversations between scheduled sessions.
Closing Session with SEO and Marketing Leadership
The event will conclude with a special question-and-answer session featuring Luis M. Villanueva, CEO of Grupo Webpositer and a leading SEO authority in Spain, alongside Leti Grijó. This closing dialogue is intended to synthesize the day’s themes and address remaining audience queries in an open forum. The speaker list is rounded out by other notable figures including Ana Díaz del Río, Sico de Andrés, Jesús Alfaro Aguado, Álvaro Fontela, Javier García, Ramón Iborra, Carles Bonfill, and Alicia Ro, each bringing niche expertise to the collective program.
Event Logistics and Community Access
Sherpa Day 2026 positions itself as a must-attend for anyone needing to update their knowledge, gauge the sector’s evolution, and analyze firsthand how artificial intelligence is reshaping the present and future of digital marketing. Official event information, including the full agenda and ticketing, is available on the Sherpa Day website. As a nod to its engaged community, the event offers a 10% discount using the code M4K, making this intensive professional development opportunity more accessible to committed marketers and business owners looking to stay at the forefront of industry innovation.
The accelerating integration of AI into every marketing facet makes forums like Sherpa Day not merely beneficial but essential. This gathering in Madrid represents a concentrated effort to bridge the gap between emerging technology and real-world commercial strategy, providing a roadmap for professionals to navigate the next wave of digital transformation with confidence and clarity.
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