{"id":38592,"date":"2026-04-15T23:36:42","date_gmt":"2026-04-16T03:36:42","guid":{"rendered":"https:\/\/overcentral.com\/en\/target-stocks-pokemon-brand-pop-tarts-trapper-keepers-and-lip-smackers-2\/"},"modified":"2026-04-15T23:36:42","modified_gmt":"2026-04-16T03:36:42","slug":"target-stocks-pokemon-brand-pop-tarts-trapper-keepers-and-lip-smackers-2","status":"publish","type":"post","link":"https:\/\/overcentral.com\/en\/target-stocks-pokemon-brand-pop-tarts-trapper-keepers-and-lip-smackers-2\/","title":{"rendered":"Target stocks Pokemon brand Pop-Tarts, Trapper Keepers, and Lip Smackers"},"content":{"rendered":"<article>\n<p>Target and The Pokemon Company International have joined forces for a spectacular 30th-anniversary celebration. To mark this milestone, a remarkable collection of exclusive and nostalgic merchandise is arriving at Target stores. The collection features beloved brands you grew up with, like Pop-Tarts, Caboodles, Trapper Keeper, and Lip Smackers, all reimagined with iconic Pokemon characters. Whether you&#8217;re a lifelong fan or a casual collector, this lineup offers a unique blend of retro style and modern Pokemon fandom. Launch dates are set for May 2026, with a second wave of products following in June, making this a limited-time event you won&#8217;t want to miss.<\/p>\n<h2>Major Brand Collaborations and Exclusive Items<\/h2>\n<p>This promotion is a significant tie-up between The Pokemon Company and several major consumer brands, with many products exclusively available at Target. The assortment goes beyond typical store-brand apparel and accessories, bringing high-recognition names directly into the Pokemon universe. These collaborations are designed to tap into both nostalgia and current fandom, creating must-have collectibles.<\/p>\n<h3>Lip Smackers Lip Balm and Gloss Collections<\/h3>\n<p>Lip Smackers, a staple of many childhoods, brings Pokemon charm to your beauty routine. Two specific products are launching. First, a <a href=\"https:\/\/www.target.com\/p\/lip-smacker-rolly-lip-gloss-0-2-fl-oz-pok-233-mon-x-target\/-\/A-95063399#lnk=sametab\" target=\"_blank\" rel=\"noopener\">Peach Spark Pikachu rolly lip gloss<\/a> priced at <strong>$4.99<\/strong>. Second, an eight-pack lip balm tin featuring a lineup of fan-favorite Pokemon: Pikachu, Bulbasaur, Charmander, Squirtle, Eevee, Mew, Jigglypuff, and Ditto, available for <a href=\"https:\/\/www.target.com\/p\/lip-smacker-lip-balm-tin-8pc-pok-233-mon-x-target\/-\/A-95063398#lnk=sametab\" target=\"_blank\" rel=\"noopener\"><strong>$11.99<\/strong><\/a>.<\/p>\n<h3>Caboodles Makeup and Storage Cases<\/h3>\n<p>The iconic Caboodles case returns with two Pokemon-themed designs. Fans can choose a smaller, <a href=\"https:\/\/www.target.com\/p\/caboodles-case-blue-yellow-pok-233-mon-x-target\/-\/A-94987904#lnk=sametab\" target=\"_blank\" rel=\"noopener\">blue and yellow model with Poke Balls<\/a> on the front for <strong>$17.99<\/strong>. For those needing more space, a larger <a href=\"https:\/\/www.target.com\/p\/caboodles-case-red-white-pok-233-mon-x-target\/-\/A-94987902#lnk=sametab\" target=\"_blank\" rel=\"noopener\">Poke Ball variant<\/a> in classic red and white is available for <strong>$24.99<\/strong>.<\/p>\n<h3>NatureWell Pokemon Perfumes<\/h3>\n<p>NatureWell is introducing a line of six themed perfumes, each priced at <strong>$9.99<\/strong>. The scents are creatively matched to specific Pokemon characters, offering a sensory connection to the franchise. The available perfumes include:<\/p>\n<ul>\n<li>Bulbasaur Green Crush<\/li>\n<li>Butterfree Flutterpop Fizz<\/li>\n<li>Charmander Mango Blaze<\/li>\n<li>Jigglypuff Peachmallow Dreams<\/li>\n<li>Pikachu Pineapple Spark<\/li>\n<li>Splash Berry Squirtle<\/li>\n<\/ul>\n<h2>School and Office Supplies: Trapper Keeper Binders and Notebooks<\/h2>\n<p>The legendary Trapper Keeper brand is back with a dedicated Pokemon stationery line. This collection includes both binders and notebooks, allowing students and professionals to organize their lives with legendary Pokemon style.<\/p>\n<h3>Binder Designs and Pricing<\/h3>\n<p>Three-ring binders are available featuring high-detail artwork of powerful Pokemon. Each binder is priced at <strong>$16.99<\/strong>. The characters featured on the binders are:<\/p>\n<ul>\n<li>Arcanine<\/li>\n<li>Charizard (note: Charizard appears on notebooks, not binders, per the source)<\/li>\n<li>Gengar<\/li>\n<li>Mewtwo with Mew<\/li>\n<\/ul>\n<h3>Notebook Designs and Pricing<\/h3>\n<p>Complementary notebooks are available for <strong>$2.99<\/strong> each. These feature the same character set as the binders, with the confirmed addition of Charizard to the notebook lineup. This makes it easy to coordinate your entire set.<\/p>\n<h2>Food and Snack Collaborations<\/h2>\n<p>The promotion extends into the grocery aisle with several Pokemon-themed snacks. While some items feature Pokemon branding primarily on the packaging, others incorporate character shapes for a more immersive experience.<\/p>\n<h3>Pop-Tarts Pokemon Edition<\/h3>\n<p>A box of <a href=\"https:\/\/www.target.com\/p\/pop-tarts-pok-233-mon-frosted-vanilla-cupcake-toaster-pastries-20-3oz-12ct\/-\/A-94992405#lnk=sametab\" target=\"_blank\" rel=\"noopener\">Pokemon Pop-Tarts<\/a> will cost <strong>$3.99<\/strong>. The pastries are frosted vanilla cupcake flavor with sprinkles. It is important to note that the Pokemon designs are on the box, not on the actual pastries themselves.<\/p>\n<h3>Sour Patch Kids Pokemon Gummies<\/h3>\n<p>The <a href=\"https:\/\/www.target.com\/p\/sour-patch-kids-pok-233-mon-watermelon-soft-38-chewy-candy-11-97oz\/-\/A-95065496#lnk=sametab\" target=\"_blank\" rel=\"noopener\">Sour Patch Kids Pokemon collaboration<\/a> is priced at <strong>$4.89<\/strong>. These are the classic watermelon-flavored, soft and chewy candies. Similar to the Pop-Tarts, the Pokemon characters appear on the package, while the candies retain their traditional watermelon slice shape.<\/p>\n<h3>Pirate&#8217;s Booty Pikachu-Shaped Snacks<\/h3>\n<p>This item offers the most integrated Pokemon food experience. A multipack of <a href=\"https:\/\/www.target.com\/p\/pirate-39-s-booty-pikachu-shape-chips-multipack-8-1oz-18ct\/-\/A-95267055#lnk=sametab\" target=\"_blank\" rel=\"noopener\">Pirate&#8217;s Booty aged white cheddar rice and corn puffs<\/a> costs <strong>$10.59<\/strong>. Crucially, the snacks inside are actually shaped like Pikachu&#8217;s head, making it a fun and thematic treat.<\/p>\n<h2>Release Dates and How to Shop<\/h2>\n<p>Knowing when and where to find these exclusive items is key to securing them before they sell out. Target has established a staggered release schedule for in-store and online shoppers.<\/p>\n<h3>In-Store Launch Date<\/h3>\n<p>The first wave of Pokemon x Target merchandise will be available on shelves at physical Target store locations starting <strong>May 2, <a href=\"https:\/\/overcentral.com\/en\/zenless-zone-zero-s-rank-starlight-billy-kid-and-promeia-revealed-for-may-2026-2-8-update\/\" title=\"Zenless Zone Zero S-Rank Starlight Billy Kid and Promeia Revealed for May 2026 2.8 Update\">2026<\/a><\/strong>. Shoppers who prefer to see items in person should mark this date on their calendars.<\/p>\n<h3>Online Launch Date<\/h3>\n<p>For those who prefer digital shopping, the collection will go live on Target&#8217;s official website beginning <strong>May 3, 2026<\/strong>. You can preview the promotion and prepare your shopping list on the <a href=\"https:\/\/www.target.com\/c\/pokemon-x-target\/-\/N-x3oll?nrtv_cid=8dd70i1ttecy7&amp;clkid=b7c65f6dN38f511f18d4853cc1cfc07b7&amp;cpng=PTID3&amp;TCID=AFL-b7c65f6dN38f511f18d4853cc1cfc07b7&amp;afsrc=1&amp;lnm=201333&amp;afid=Howl+Technologies%2C+Inc.&amp;ref=tgt_adv_xasd0002&amp;Nao=0&amp;moveTo=product-list-grid\" target=\"_blank\" rel=\"noopener\">dedicated Pokemon x Target site<\/a>.<\/p>\n<h3>Second Wave Announcement<\/h3>\n<p>Target has already announced a follow-up release. A second run of additional products is scheduled to arrive on <strong>June 6, 2026<\/strong>. This indicates that the collaboration is extensive, and fans should keep an eye out for new items mid-year.<\/p>\n<h2>Product Overview and Visual Guide<\/h2>\n<p>To help fans visualize the full scope of this collection, promotional images showcase the items across categories. The gallery includes the Caboodles cases, <a href=\"https:\/\/overcentral.com\/en\/target-stocks-pokemon-brand-pop-tarts-trapper-keepers-and-lip-smackers\/\" title=\"Target stocks Pokemon brand Pop-Tarts, Trapper Keepers, and Lip Smackers\">Lip Smackers<\/a> packs, Trapper Keeper binders and notebooks, and all the snack items. The designs are vibrant, capturing the essence of each Pokemon character while integrating seamlessly with the partnering brand&#8217;s classic aesthetic. This visual guide confirms the attention to detail, from the Poke Ball patterns on the Caboodles to the dynamic action poses on the Trapper Keeper binders.<\/p>\n<h2>Strategic Importance of the Collaboration<\/h2>\n<p>This partnership is a strategic move for both Target and The Pokemon <a href=\"https:\/\/overcentral.com\/en\/good-smile-company-announces-release-dates-and-pricing-for-final-fantasy-warrior-of-light-and-chocobo-nendoroids\/\" title=\"Good Smile Company Announces Release Dates and Pricing for Final Fantasy Warrior of Light and Chocobo Nendoroids\">Company<\/a>. For Target, it drives foot traffic and online sales with highly desirable, limited-availability products that appeal to a broad demographic, from children to adults with nostalgic ties to the 90s brands. For The Pokemon Company, it expands the brand&#8217;s reach into everyday consumer goods through trusted names, reinforcing Pokemon&#8217;s status as a cross-generational cultural icon. The decision to focus on brands like Trapper Keeper and Caboodles cleverly bridges the gap between original fans who are now adults and new, younger fans.<\/p>\n<h3>Exclusivity and Collectibility<\/h3>\n<p>A key driver of demand is the <strong>Target-exclusive<\/strong> nature of many of these branded items. This exclusivity transforms ordinary consumables and accessories into sought-after collectibles. The limited launch windows (May and June 2026) further enhance the urgency to purchase, creating a successful retail event model.<\/p>\n<h2>Tips for Securing Your Wanted Items<\/h2>\n<p>Given the anticipated popularity, planning your purchase is advisable. Here are practical steps to improve your chances of getting the products you want:<\/p>\n<ol>\n<li><strong>Visit Early:<\/strong> For in-store shopping, plan to visit your local Target shortly after opening on May 2, 2026.<\/li>\n<li><strong>Bookmark the Page:<\/strong> Online shoppers should bookmark the official Pokemon x Target landing page and check it early on May 3.<\/li>\n<li><strong>Create a List:<\/strong> Review the product details and prices listed above to create a precise shopping list and budget.<\/li>\n<li><strong>Watch for Restocks:<\/strong> After the initial launch, monitor the site for potential restocks, especially leading up to the June 6 second wave.<\/li>\n<li><strong>Check Multiple Channels:<\/strong> If an item sells out online, call your local store to check for in-store availability, as inventory may vary.<\/li>\n<\/ol>\n<p>The Pokemon 30th-anniversary celebration at Target represents a masterclass in brand collaboration, merging nostalgia with current popularity to create a diverse and appealing product lineup. From practical school supplies and beauty products to fun snacks, there is something for every type of fan. With clear launch dates in May and a follow-up in June 2026, collectors have a defined window to participate in this exclusive retail event. By combining strategic planning with the detailed information on product offerings and prices, you can successfully navigate this launch and bring a piece of this unique crossover collection home.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Target and The Pokemon Company International have joined forces for a spectacular 30th-anniversary celebration. To mark this milestone, a remarkable collection of exclusive and nostalgic merchandise is arriving at Target stores. The collection features beloved brands you grew up with, like Pop-Tarts, Caboodles, Trapper Keeper, and Lip Smackers, all reimagined with iconic Pokemon characters. Whether [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":86495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cards.overcentral.com\/cards\/en\/38592.png","fifu_image_alt":"Target stocks Pokemon brand Pop-Tarts, Trapper Keepers, and Lip Smackers","footnotes":""},"categories":[349],"tags":[],"class_list":["post-38592","post","type-post","status-publish","format-standard","has-post-thumbnail","category-articles"],"fifu_image_url":"https:\/\/cards.overcentral.com\/cards\/en\/38592.png","fifu_image_alt":"Target stocks Pokemon brand Pop-Tarts, Trapper Keepers, and Lip Smackers","_links":{"self":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts\/38592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/comments?post=38592"}],"version-history":[{"count":0,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts\/38592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/media\/86495"}],"wp:attachment":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/media?parent=38592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/categories?post=38592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/tags?post=38592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}