{"id":50238,"date":"2026-05-07T14:16:09","date_gmt":"2026-05-07T18:16:09","guid":{"rendered":"https:\/\/overcentral.com\/en\/google-ai-max-lacks-dsas-landing-page-control-advertisers-protest\/"},"modified":"2026-05-07T14:17:23","modified_gmt":"2026-05-07T18:17:23","slug":"google-ai-max-dsa-landing-page-control-advertisers-protest","status":"publish","type":"post","link":"https:\/\/overcentral.com\/en\/google-ai-max-dsa-landing-page-control-advertisers-protest\/","title":{"rendered":"Google AI Max Lacks DSA’s Landing Page Control, Advertisers Protest"},"content":{"rendered":"

Advertisers are increasingly voicing concerns about Google<\/a>aa’s AI Max, its new AI-powered ad solution, as the company phases out the legacy Dynamic Search Ads (DSA) product. The core issue centers on landing page control. Experts like Gabriele Benedetti highlight that while DSA allowed for granular, URL-based targeting aligned with a website’s architecture, AI Max currently lacks parity in this crucial area. For businesses with large, structured websites, this perceived loss of control over where traffic is sent can directly impact ad relevance, user experience, and ultimately, conversion performance.<\/p>\n

This debate underscores a fundamental tension in modern digital advertising between automation and marketer control. Google Ads<\/a> Liaison Ginny Marvin clarified that AI Max does support several methods for guiding landing pages, including URL rules, page feeds with custom labels, and URL inclusion\/exclusion settings at the ad group and campaign levels. However, she acknowledged that specific DSA controls, such as “page contains” conditions, are not yet supported. This indicates a shift in Google<\/a>‘s philosophy: rather than offering deep, granular rule-building, the platform is steering advertisers toward providing structured data inputs that its AI can interpret and act upon.<\/p>\n

The migration process for existing DSA users presents a practical challenge. While Google states that current URL rules will carry over to AI Max, any unsupported rules will become read-only. This means they will continue to function temporarily but cannot be edited, creating a fragile bridge during the transition rather than a permanent solution. This scenario forces advertisers to adapt their campaign management strategies to fit the new AI Max framework, potentially requiring a restructuring of how they organize and label their website content for advertising purposes.<\/p>\n

Looking ahead, Google has indicated plans to expand AI Max’s control features, including rolling out content and title-based exclusions at the account level later this year<\/a>. These enhancements would build upon the platform’s existing “inventory-aware” capabilities, which automatically exclude out-of-stock products. The evolution of AI Max represents a significant step in the industry’s move toward AI-driven campaign management. For now, the message to advertisers is clear: AI Max offers a powerful but different approach, and while it is rapidly evolving, it has not yet fully replicated the precise, hands-on control that some sophisticated marketers relied upon in the DSA environment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertisers are increasingly voicing concerns about Googleaa’s AI Max, its new AI-powered ad solution, as the company phases out the legacy Dynamic Search Ads (DSA) product. The core issue centers on landing page control. Experts like Gabriele Benedetti highlight that while DSA allowed for granular, URL-based targeting aligned with a website’s architecture, AI Max currently […]<\/p>\n","protected":false},"author":6,"featured_media":85523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cards.overcentral.com\/cards\/en\/50238.png","fifu_image_alt":"Google AI Max Lacks DSA's Landing Page Control, Advertisers Protest","footnotes":""},"categories":[31],"tags":[],"class_list":["post-50238","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology"],"fifu_image_url":"https:\/\/cards.overcentral.com\/cards\/en\/50238.png","fifu_image_alt":"Google AI Max Lacks DSA's Landing Page Control, Advertisers Protest","_links":{"self":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts\/50238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/comments?post=50238"}],"version-history":[{"count":0,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts\/50238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/media\/85523"}],"wp:attachment":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/media?parent=50238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/categories?post=50238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/tags?post=50238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}