{"id":53234,"date":"2026-05-24T15:28:04","date_gmt":"2026-05-24T19:28:04","guid":{"rendered":"https:\/\/overcentral.com\/en\/logitech-grows-in-brazil-with-racing-sim-focus\/"},"modified":"2026-05-24T15:28:38","modified_gmt":"2026-05-24T19:28:38","slug":"logitech-brazil-racing-sim-growth","status":"publish","type":"post","link":"https:\/\/overcentral.com\/en\/logitech-brazil-racing-sim-growth\/","title":{"rendered":"Logitech grows in Brazil with racing sim focus"},"content":{"rendered":"

The gaming market has been on a steady upward trajectory globally, and that rising tide is lifting all ships, including those in Brazil. Among the companies riding this wave most effectively is Logitech<\/a>, which has seen significant expansion in one of Latin America’s most important territories. To understand the company’s current position, its strategic plans, and its broader vision for the region, we spoke with Ricardo Fil\u00f3, Cluster Marketing Head for Brazil and Mexico. Fil\u00f3 discussed a range of topics, including Logitech’s renewed commitment to live events, the evolution of its distribution network in Brazil, its push into new product segments, and the increasingly vocal feedback loop with the Brazilian gaming community. The picture that emerges is of a company that is not merely participating in the Brazilian market but is actively shaping it, particularly in the rapidly growing racing simulation category.<\/p>\n

Brazil Now Accounts for 40% of Logitech’s Latin American Gaming Revenue<\/h2>\n

The last few years have been remarkably prosperous for Logitech in Brazil. If it seems like more friends, streamers, and professional players are using the brand’s peripherals, there is a concrete reason behind that perception. According to Ricardo Fil\u00f3, Brazil now consumes approximately 40% of all Logitech G<\/a> gaming products sold across Latin America. This figure alone underscores the country’s transformation into one of the company’s most critical global markets. While Fil\u00f3 was unable to disclose exact revenue figures, he confirmed that Logitech has achieved double-digit growth in Brazil for several consecutive years. This sustained performance has elevated the country’s status within the Swiss company’s global hierarchy, making it a priority market for product launches and inventory allocation. Today, Logitech brings virtually every item it develops in Switzerland to Brazil, with the sole exception of the G Cloud handheld gaming device, which is designed for cloud streaming and operates under a different market strategy. The message is clear: Brazil is no longer a secondary market for Logitech but a core driver of growth in the region.<\/p>\n

Brazilian Gamers and Pro Players Now Influence Product Development<\/h2>\n

Logitech’s deepening commitment to Brazil goes beyond distribution. The company has established a feedback pipeline that gives Brazilian consumers direct influence over product development. This input arrives through multiple channels, including formal email support tickets, official company surveys, and even informal messages sent through Instagram. The Brazilian audience has become one of the most vocal and influential communities Logitech consults before finalizing designs. But the feedback loop extends beyond everyday consumers. Professional esports players in Brazil have also played a direct role in refining Logitech’s high-end peripherals. A notable example is Kaike “KSCERATO” Cerato, the star player for FURIA Esports, who collaborated with Logitech during the development of the G PRO X 2 SUPERSTRIKE mouse, a flagship product that was launched in the Brazilian market. This type of professional collaboration is rare and signals that Logitech views Brazil not just as a destination for finished goods but as a source of real engineering and design input. Additionally, Logitech maintains a strong local warranty and support infrastructure, a differentiator that Fil\u00f3 highlighted as a key advantage over competitors that rely on independent imports or lack dedicated service networks in the country.<\/p>\n

Racing Simulation: Logitech Captures a Market with Few Official Competitors<\/h2>\n

One of the most significant growth stories for Logitech in Brazil is the racing simulation segment. For years, the Brazilian sim racing market was dominated by entry-level products, with Logitech’s G29 and G923 wheel and pedal sets serving as the standard gateways for enthusiasts. These wheels were well-regarded but catered primarily to beginners and intermediate users. The absence of other major global brands operating officially in Brazil created a vacuum that Logitech has now moved decisively to fill. The company identified an opportunity to serve the intermediate and professional tiers of the market through its Direct Drive technology, which delivers more powerful and precise force feedback than traditional gear-driven systems. The journey began with the launch of the G Pro Direct Drive wheel and pedals, which targeted serious sim racers. Now, Logitech has expanded its offering with the RS50, a mid-range Direct Drive wheel that also introduces a modular ecosystem. Users can swap wheel rims, add an H-pattern shifter, or install a dedicated handbrake, making the RS50 a highly customizable platform. According to Fil\u00f3, the Direct Drive segment has experienced explosive growth in Brazil since Logitech brought these products to market. The company is now committed to bringing its entire range of racing products to the country. Because these are premium items with price points ranging from approximately R$6,000 to R$10,000, Logitech is working closely with retail partners to ensure customers can test the equipment before buying. This includes having demo units in physical stores and maintaining a strong presence at gaming events where attendees can experience the products firsthand. Fil\u00f3 emphasized that this approach is essential for higher-priced peripherals, where the tactile feel and performance are decisive factors in the purchase decision. The strategy extends to making spare parts and replacement components readily available, supporting both advanced customization and hassle-free out-of-the-box setups.<\/p>\n

Decoding Logitech’s Product Nomenclature: A Simple Guide for Buyers<\/h2>\n

For consumers browsing Logitech’s extensive catalog, the product naming conventions can sometimes appear confusing. However, Fil\u00f3 explained that there is a logical structure behind the numbers and letters, and understanding it can make purchasing decisions much easier. The only notable exception to the general rule is the G Pro line, which is dedicated specifically to esports and high-performance applications. Products in this family, such as the G X Superlight 2 mouse or the G Pro X 2 headset, are designed with competitive play as the primary priority and do not always follow the same numerical logic. For the rest of the peripherals, the system is incremental: generally speaking, higher numbers indicate a more premium tier. This pattern is most visible in mice, keyboards, and headsets. In the mouse lineup, for example, models like the G203, G309, G403, G502, and G705 show that as the number increases, so does the quality and feature set. Additionally, a detail that many users may not notice is that odd hundreds typically indicate wireless models, while even hundreds denote wired ones. The G203 and G403 are wired, whereas the G309, G502, and G705 are wireless. The same logic applies to headsets and keyboards, although Fil\u00f3 acknowledged that sometimes similar products appear to overlap across categories. This usually happens when products from different generations coexist in the market. For example, the G522 headset offers better battery life and audio quality comparable to the G733, but the G522 is a newer model, meaning it benefits from improved internal technology even though its model number suggests it belongs to a lower tier. Then there is the Astro line. Products with the Astro branding are designed primarily with console compatibility in mind. They support the Nintendo Switch<\/a>, PlayStation<\/a>, and Xbox in addition to PC, though buyers are always advised to verify specific console compatibility for each product.<\/p>\n

Logitech Returns to Live Events After a Period of Absence<\/h2>\n

After stepping away from physical event participation for some time, Logitech is making a renewed push to engage with the Brazilian public in person. Those who attended Gamescom<\/a> Latam in 2026 saw Logitech present on the show floor, a clear signal that the company sees value in face-to-face interaction with its audience. Fil\u00f3 explained that while Logitech has not yet confirmed its participation in BGS (Brazil Game Show) 2026, the overarching strategy is to be present wherever gamers gather. But for those who cannot attend the major trade fairs, Logitech has developed partnerships with several retail chains across Brazil to offer hands-on product experiences. According to Fil\u00f3, Kalunga stores generally stock Logitech’s office and productivity lines, while Fast Shop locations typically carry the G-series gaming and Astro peripherals. Additionally, Kabum’s physical retail points in S\u00e3o Paulo offer another venue where customers can test products before making a purchase. This multi-channel approach ensures that whether through events or retail partnerships, Logitech is working to close the gap between online research and physical experience, a critical factor for high-consideration products like racing wheels and premium headsets.<\/p>\n

A Growing Ecosystem Built on Local Feedback<\/h2>\n

What becomes clear from the conversation with Ricardo Fil\u00f3 is that Logitech’s expansion in Brazil is not merely a story of increased sales. It is a case study in how a global company can treat a regional market as a true partner rather than just a destination for products. By listening to local feedback, collaborating with professional players, investing in the sim racing category when few others would, and re-engaging with the community through events and retail, Logitech is building a foundation that goes well beyond any single product launch. The Brazilian market has responded with double-digit growth for years, and the company shows no signs of slowing its investment. For the Brazilian gamer, this means better access to the latest technology, more opportunities to test equipment before buying, and a direct line to the people who design the products they use every day. And for Logitech, the message from Brazil is clear: the country is no longer just a growing market, it is a strategic hub that is shaping the future of gaming peripherals in Latin America and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

The gaming market has been on a steady upward trajectory globally, and that rising tide is lifting all ships, including those in Brazil. Among the companies riding this wave most effectively is Logitech, which has seen significant expansion in one of Latin America’s most important territories. To understand the company’s current position, its strategic plans, […]<\/p>\n","protected":false},"author":5,"featured_media":85906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cards.overcentral.com\/cards\/en\/53234.png","fifu_image_alt":"Logitech grows in Brazil with racing sim focus","footnotes":""},"categories":[2],"tags":[],"class_list":["post-53234","post","type-post","status-publish","format-standard","has-post-thumbnail","category-videogames"],"fifu_image_url":"https:\/\/cards.overcentral.com\/cards\/en\/53234.png","fifu_image_alt":"Logitech grows in Brazil with racing sim focus","_links":{"self":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts\/53234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/comments?post=53234"}],"version-history":[{"count":0,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts\/53234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/media\/85906"}],"wp:attachment":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/media?parent=53234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/categories?post=53234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/tags?post=53234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}