{"id":56340,"date":"2026-06-12T04:17:48","date_gmt":"2026-06-12T08:17:48","guid":{"rendered":"https:\/\/overcentral.com\/en\/?p=56340"},"modified":"2026-06-12T04:17:48","modified_gmt":"2026-06-12T08:17:48","slug":"smoking-behind-supermarket-anime-staff","status":"publish","type":"post","link":"https:\/\/overcentral.com\/en\/smoking-behind-supermarket-anime-staff\/","title":{"rendered":"Smoking Behind the Supermarket with You Anime Adds Staff, Drops Second Promo"},"content":{"rendered":"

The television anime adaptation of Jinushi’s Smoking Behind the Supermarket with You<\/em> is rapidly taking shape, with the production team expanding and a new promotional video offering the clearest look yet at the series. The official website<\/a> for the anime, which adapts the popular romantic comedy manga Super no Ura de Yani Suu Futari<\/em>, revealed a slate of additional staff members and released a second promotional video on Thursday, building anticipation ahead of its full broadcast premiere next month.<\/p>\n

The anime has already drawn attention for its unconventional rollout: the first six episodes were streamed as 12 mini-episodes on Abema on June 3, giving early viewers a condensed preview of the series. Regular television broadcasting is now scheduled to begin on July 9<\/a> on TBS, with a subsequent airing on AT-X, marking the official start of the anime’s full run.<\/p>\n

Expanded Production Team Brings Depth to the Adaptation<\/h2>\n

The newly announced staff additions fill out several key technical and creative roles, signaling a robust production structure at Asahi Production. Mahiru Shinya, known for prop design work on Rikei ga Koi ni Ochita no de Shoumei Shite Mita.<\/em>, joins the team as prop designer, ensuring the everyday objects that populate the manga’s convenience store and back-alley settings receive careful attention. Masaru Toya, who contributed background art to Seishun Buta Yarou wa Bunny Girl<\/a> Senpai no Yume wo Minai<\/em>, takes on the role of art director, responsible for establishing the visual atmosphere of the series.<\/p>\n

Shuuji Uemura, whose credits include color design for Aho Girl<\/em>, will handle color design, while Ryou Kujirai, director of photography for Grancrest Senki<\/em>, steps in as director of photography. The photography direction will be crucial in capturing the nuanced lighting and mood that define the manga’s late-night convenience store encounters. Hidenori Fujitani, a CG director who worked on Tokyo Ghoul:Re<\/em>, rounds out the technical team, bringing computer graphics expertise to a series that otherwise emphasizes hand-drawn character interactions.<\/p>\n

Ami Ishii, editor for Hazure Skill “Kinomi Master”<\/em>, will handle editing, and Kuze Retsu serves as music producer, with music production handled by Nichion. Masaharu Watanabe completes the team as animation producer, overseeing the production pipeline at Asahi Production.<\/p>\n

Core Directorial and Creative Leadership Already in Place<\/h2>\n

The directorial team was previously announced, with Masato Suzuki and Aoi Mori co-helming the series at Asahi Production. Suzuki previously directed Mahou Shoujo ni Akogarete<\/em>, while Mori has served as episode director on Otonari ni Ginga<\/em>, bringing complementary experience in magical girl and romance genres to the project. Series composition is handled by Mio Inoue, whose work on Bukiyou na Senpai.<\/em> demonstrates a strong grasp of character-driven romantic storytelling.<\/p>\n

Character design falls to Tomoka Ootaki, who previously worked on Hazure Skill “Kinomi Master”<\/em>, while the musical score is being composed by Sayaka Aoki and Shin Kono. Aoki’s work on Mizu Zokusei no Mahoutsukai<\/em> and Kono’s theme song arrangement for Aru Majo ga Shinu<\/a> Made<\/em> suggest a musical direction that balances whimsy with emotional depth, appropriate for a series that juxtaposes mundane settings with genuine romantic tension.<\/p>\n

The Manga’s Unusual Path to Serialization<\/h2>\n

Jinushi began drawing Smoking Behind the Supermarket with You<\/em> on their X (formerly Twitter) account in March 2022, building an initial audience through social media before transitioning to formal serialization. The manga began serialization in Square Enix’s Monthly Big Gangan<\/em> in August 2022, a magazine known for hosting a range of seinen titles that blend slice-of-life elements with more mature themes. The series has since released eight compiled volumes, with Square Enix publishing the eighth volume on January 23 and the ninth volume scheduled for release on July 24.<\/p>\n

The manga’s origin on social media is increasingly common in the modern manga landscape, where creators can test concepts and build readership before committing to a serialized format. Jinushi’s ability to cultivate a following on Twitter prior to formal publication likely contributed to the series’ rapid transition to both print and anime adaptation.<\/p>\n

Global Reach Through English Licensing and Digital Platforms<\/h2>\n

Square Enix Manga & Books licensed the manga for English-language release in July 2023, recognizing the series’ cross-cultural appeal. The sixth English volume went on sale on January 20, with the seventh volume planned for a July 7 release, keeping the English edition closely aligned with the Japanese publication schedule. The manga is also available digitally through Manga UP! and Comikey, expanding access for international readers who prefer digital formats.<\/p>\n

The relatively quick turnaround between the manga’s debut and its anime adaptation reflects the strength of its premise and audience reception. The series, which follows two strangers who bond over cigarette breaks behind a supermarket, taps into a specific kind of workplace-adjacent romance that resonates with adult readers \u2014 a demographic that streaming platforms and broadcasters increasingly target.<\/p>\n

Second Promotional Video Offers Extended Footage<\/h2>\n

The second promotional video, released alongside the staff announcement, provides the most substantial look at the anime’s animation quality, character movement, and voice performances to date. The video showcases key scenes from the early episodes, highlighting the visual style established by the production team and giving viewers a sense of the series’ pacing and tone. The PV is embedded on the official website and has been shared across social media platforms, generating discussion among fans of the manga and newcomers alike.<\/p>\n

Broadcast Strategy and Mini-Episode Rollout<\/h2>\n

The decision to stream the first six episodes as 12 mini-episodes on Abema in early June represents an unconventional distribution strategy. Mini-episodes, typically shorter than standard broadcast episodes, allow streaming platforms to release content in smaller, more frequent installments, potentially building sustained viewer engagement over a shorter period. The strategy also gives early adopters a head start on the story before the full episodes air on television, a model that has been used successfully by other anime to generate word-of-mouth buzz prior to broadcast.<\/p>\n

Regular broadcasting begins July 9 on TBS, one of Japan’s major terrestrial networks, followed by airings on AT-X, a satellite channel dedicated to anime content. This dual broadcast and streaming approach maximizes the series’ reach across traditional and digital viewership, a practice that has become standard for mid-tier anime productions.<\/p>\n

What the Expanded Staff Announcement Signals About Production Quality<\/h2>\n

The addition of experienced staff across prop design, art direction, color design, photography, CG direction, and editing suggests that Asahi Production is investing significant resources in the adaptation. While Asahi Production is not among the largest or most internationally recognized animation studios, the caliber of individual staff members \u2014 many of whom have worked on high-profile series \u2014 indicates a commitment to quality that could elevate the adaptation beyond typical romantic comedy production values.<\/p>\n

The involvement of CG director Hidenori Fujitani, in particular, hints at the possibility of hybrid animation techniques being used for certain sequences, though the series’ focus on character-driven dialogue and intimate settings suggests CG will be used sparingly and strategically rather than as a primary animation method.<\/p>\n

A Romantic Comedy with an Unconventional Premise<\/h2>\n

At its core, Smoking Behind the Supermarket with You<\/em> is a romantic comedy about two people who form an unexpected connection in an unlikely setting. The manga’s appeal lies in its ability to find warmth and humor in the mundane \u2014 a cigarette break behind a convenience store becomes the backdrop for genuine emotional exchange. The series has been praised for its relatable characters, grounded dialogue, and the slow-burn development of its central relationship, elements that the anime adaptation will need to capture faithfully to satisfy existing fans and attract new viewers.<\/p>\n

The anime’s release in July positions it within the summer 2025 season, a competitive period that will include numerous other romance and comedy series. The strength of the source material, combined with the experienced production team and strategic rollout, suggests that Smoking Behind the Supermarket with You<\/em> has the potential to carve out a distinct identity in a crowded market.<\/p>\n

As the July 9 premiere approaches, the complete staff lineup and the second promotional video provide a clear indication of the series’ creative direction and production ambition. For fans of the manga, the adaptation represents an opportunity to see Jinushi’s characters and world brought to life with professional animation and voice acting. For newcomers, the series offers a fresh take on the romantic comedy genre \u2014 one that finds romance not in dramatic gestures or grand settings, but in the quiet moments shared between two people who happen to smoke behind the same supermarket.<\/p>\n","protected":false},"excerpt":{"rendered":"

The television anime adaptation of Jinushi’s Smoking Behind the Supermarket with You is rapidly taking shape, with the production team expanding and a new promotional video offering the clearest look yet at the series. The official website for the anime, which adapts the popular romantic comedy manga Super no Ura de Yani Suu Futari, revealed […]<\/p>\n","protected":false},"author":7,"featured_media":73760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/iili.io\/CCcngjV.jpg","fifu_image_alt":"Smoking Behind the Supermarket with You Anime Adds Staff, Drops Second Promo","footnotes":""},"categories":[32908],"tags":[],"class_list":["post-56340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pop-culture"],"fifu_image_url":"https:\/\/iili.io\/CCcngjV.jpg","fifu_image_alt":"Smoking Behind the Supermarket with You Anime Adds Staff, Drops Second Promo","_links":{"self":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts\/56340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/comments?post=56340"}],"version-history":[{"count":0,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/posts\/56340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/media\/73760"}],"wp:attachment":[{"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/media?parent=56340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/categories?post=56340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/overcentral.com\/en\/wp-json\/wp\/v2\/tags?post=56340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}