Target stocks Pokemon brand Pop-Tarts, Trapper Keepers, and Lip Smackers

Target and The Pokemon Company International have joined forces for a spectacular 30th-anniversary celebration. To mark this milestone, a remarkable collection of exclusive and nostalgic merchandise is arriving at Target stores. The collection features beloved brands you grew up with, like Pop-Tarts, Caboodles, Trapper Keeper, and Lip Smackers, all reimagined with iconic Pokemon characters. Whether you’re a lifelong fan or a casual collector, this lineup offers a unique blend of retro style and modern Pokemon fandom. Launch dates are set for May 2026, with a second wave of products following in June, making this a limited-time event you won’t want to miss.

Major Brand Collaborations and Exclusive Items

This promotion is a significant tie-up between The Pokemon Company and several major consumer brands, with many products exclusively available at Target. The assortment goes beyond typical store-brand apparel and accessories, bringing high-recognition names directly into the Pokemon universe. These collaborations are designed to tap into both nostalgia and current fandom, creating must-have collectibles.

Lip Smackers Lip Balm and Gloss Collections

Lip Smackers, a staple of many childhoods, brings Pokemon charm to your beauty routine. Two specific products are launching. First, a Peach Spark Pikachu rolly lip gloss priced at $4.99. Second, an eight-pack lip balm tin featuring a lineup of fan-favorite Pokemon: Pikachu, Bulbasaur, Charmander, Squirtle, Eevee, Mew, Jigglypuff, and Ditto, available for $11.99.

Caboodles Makeup and Storage Cases

The iconic Caboodles case returns with two Pokemon-themed designs. Fans can choose a smaller, blue and yellow model with Poke Balls on the front for $17.99. For those needing more space, a larger Poke Ball variant in classic red and white is available for $24.99.

NatureWell Pokemon Perfumes

NatureWell is introducing a line of six themed perfumes, each priced at $9.99. The scents are creatively matched to specific Pokemon characters, offering a sensory connection to the franchise. The available perfumes include:

• Bulbasaur Green Crush
• Butterfree Flutterpop Fizz
• Charmander Mango Blaze
• Jigglypuff Peachmallow Dreams
• Pikachu Pineapple Spark
• Splash Berry Squirtle

School and Office Supplies: Trapper Keeper Binders and Notebooks

The legendary Trapper Keeper brand is back with a dedicated Pokemon stationery line. This collection includes both binders and notebooks, allowing students and professionals to organize their lives with legendary Pokemon style.

Binder Designs and Pricing

Three-ring binders are available featuring high-detail artwork of powerful Pokemon. Each binder is priced at $16.99. The characters featured on the binders are:

• Arcanine
• Charizard (note: Charizard appears on notebooks, not binders, per the source)
• Gengar
• Mewtwo with Mew

Notebook Designs and Pricing

Complementary notebooks are available for $2.99 each. These feature the same character set as the binders, with the confirmed addition of Charizard to the notebook lineup. This makes it easy to coordinate your entire set.

Food and Snack Collaborations

The promotion extends into the grocery aisle with several Pokemon-themed snacks. While some items feature Pokemon branding primarily on the packaging, others incorporate character shapes for a more immersive experience.

Pop-Tarts Pokemon Edition

A box of Pokemon Pop-Tarts will cost $3.99. The pastries are frosted vanilla cupcake flavor with sprinkles. It is important to note that the Pokemon designs are on the box, not on the actual pastries themselves.

Sour Patch Kids Pokemon Gummies

The Sour Patch Kids Pokemon collaboration is priced at $4.89. These are the classic watermelon-flavored, soft and chewy candies. Similar to the Pop-Tarts, the Pokemon characters appear on the package, while the candies retain their traditional watermelon slice shape.

Pirate’s Booty Pikachu-Shaped Snacks

This item offers the most integrated Pokemon food experience. A multipack of Pirate’s Booty aged white cheddar rice and corn puffs costs $10.59. Crucially, the snacks inside are actually shaped like Pikachu’s head, making it a fun and thematic treat.

Release Dates and How to Shop

Knowing when and where to find these exclusive items is key to securing them before they sell out. Target has established a staggered release schedule for in-store and online shoppers.

In-Store Launch Date

The first wave of Pokemon x Target merchandise will be available on shelves at physical Target store locations starting May 2, 2026. Shoppers who prefer to see items in person should mark this date on their calendars.

Online Launch Date

For those who prefer digital shopping, the collection will go live on Target’s official website beginning May 3, 2026. You can preview the promotion and prepare your shopping list on the dedicated Pokemon x Target site.

Second Wave Announcement

Target has already announced a follow-up release. A second run of additional products is scheduled to arrive on June 6, 2026. This indicates that the collaboration is extensive, and fans should keep an eye out for new items mid-year.

Product Overview and Visual Guide

To help fans visualize the full scope of this collection, promotional images showcase the items across categories. The gallery includes the Caboodles cases, Lip Smackers packs, Trapper Keeper binders and notebooks, and all the snack items. The designs are vibrant, capturing the essence of each Pokemon character while integrating seamlessly with the partnering brand’s classic aesthetic. This visual guide confirms the attention to detail, from the Poke Ball patterns on the Caboodles to the dynamic action poses on the Trapper Keeper binders.

Strategic Importance of the Collaboration

This partnership is a strategic move for both Target and The Pokemon Company. For Target, it drives foot traffic and online sales with highly desirable, limited-availability products that appeal to a broad demographic, from children to adults with nostalgic ties to the 90s brands. For The Pokemon Company, it expands the brand’s reach into everyday consumer goods through trusted names, reinforcing Pokemon’s status as a cross-generational cultural icon. The decision to focus on brands like Trapper Keeper and Caboodles cleverly bridges the gap between original fans who are now adults and new, younger fans.

Exclusivity and Collectibility

A key driver of demand is the Target-exclusive nature of many of these branded items. This exclusivity transforms ordinary consumables and accessories into sought-after collectibles. The limited launch windows (May and June 2026) further enhance the urgency to purchase, creating a successful retail event model.

Tips for Securing Your Wanted Items

Given the anticipated popularity, planning your purchase is advisable. Here are practical steps to improve your chances of getting the products you want:

1. Visit Early: For in-store shopping, plan to visit your local Target shortly after opening on May 2, 2026.
2. Bookmark the Page: Online shoppers should bookmark the official Pokemon x Target landing page and check it early on May 3.
3. Create a List: Review the product details and prices listed above to create a precise shopping list and budget.
4. Watch for Restocks: After the initial launch, monitor the site for potential restocks, especially leading up to the June 6 second wave.
5. Check Multiple Channels: If an item sells out online, call your local store to check for in-store availability, as inventory may vary.

The Pokemon 30th-anniversary celebration at Target represents a masterclass in brand collaboration, merging nostalgia with current popularity to create a diverse and appealing product lineup. From practical school supplies and beauty products to fun snacks, there is something for every type of fan. With clear launch dates in May and a follow-up in June 2026, collectors have a defined window to participate in this exclusive retail event. By combining strategic planning with the detailed information on product offerings and prices, you can successfully navigate this launch and bring a piece of this unique crossover collection home.